SEO & SEM
SEO (Search Engine Optimisation)
93% traffic look no further than two pages on major search engines, and 33% think that websites in search engine is a trustworthy brand.
Search Engine Optimisation (SEO) is the art and science of increasing your website’s exposure and ranking to search engines for those important keywords and phrases that are relevant to your target market and your business.
When one of your potential customers conducts a query via a major search engine, only one of two outcomes is possible
1. They will find your website
2. They will find your competitor’s website.
Search Engine Optimisation
is the long term and cost-effective method to increase popularity of
your website through careful designed and implemented website
optimization strategies.
Research & analysis
We do a competitive analysis to identify your competitor strategies, current market position, our industry benchmark results. SEO’s fundamental includes keyword development through extensive researches such as website analysis, competitor analysis, market analysis, and industry benchmarking and trend analysis. Our experts will present to you detailed reports, with proposed plans and forecast outcomes.
Website optimisations
Using advanced techniques we identify which search terms are most
effective for you, in terms of popularity and competitiveness - the
right keywords are
critical to the success of your business and SEO campaign.
Furthermore, the website structure and coding needs to be optimized to search engine friendly standards and to maximize your exposure for keywords.
Search engine development
techNova uses innovative technologies and strategies to add your website into large search engines such as Google, Live, NineMsn, Yahoo and more. We can add your website up to 500 search engines across more than 10 different counries. Ordinary method, may take up to several month, where we offer unique priority inclusion which guarantees your listing in large search engines within 48 hours.
Website structure
We develop a list of changes required to your website structure, ensure your website viewers can be directed to the right place quickly and ease of navigation. We point out all possible techniques to make your site more appealing to search engine spiders.
Link
techNova’s SEO helps your website to be find in search engines across the world then optimises your website into search engine friendly codings, design and competitive high demanded keywords.
SEM (Search Engine Marketing)
Search engine traffic is very valuable as it brings quality visitors looking for a product, service or solution related to your business.
Search Engine Marketing(SEM) is about promote your website on major search engines such Google, Live, Msn, Ninemsn, Yahoo etc. The common method is PPC (pay-per-click) which is paying to get prominent position on relevant result, and you pay for each visitor.
With techNova's Search Engine Marketing, we use cutting-technologies and strategies to analysis most effect method of SEM for your website, such as geographic targeting, time targeting, keyword and competitor trend and industry competitor SEM benchmarking. Then we’ll choose the strategy combination for your website’s Search Engine Marketing. Results will be closely monitored and studied for constant improvement and quick response to market changes.
We know every visitor is important, and techNova in the past has had high conversion rate for each visitor. We use powerful tools such as detailed visitor statistics analysis system, live sales & support online chat system, traffic map to see how your visitors interact with your design, and SEM campaign tracking system for big SEM campaigns.
techNova can provide even more detailed statistics such as detailed competitor traffic analysis (where traffics are coming from, how long their stay, where are traffics leaving etc) for your success.